Learning Pathways
December 13, 2023 2025-03-07 14:07Learning Pathways
Learning Pathways
Sola Abulu Associates is a CPDSO accredited training provider. Our courses are accredited by the Continuing Professional Development Standards Office in the United Kingdom.
Easter Promo from March 1-April 21 2025 – use 15% discount code – saaeasterpromo.
20% Discount for Women in March 2025. Contact training@solaabuluassociates.com for details.
SA&A CPDSO-Accredited Issues, Crisis & Reputation Management Course
Course Objectives
- Understand how to manage complex issues and crises effectively in the context of strategic communication and stakeholder management
- Understand the connection between reputation and crisis management and know how to proactively manage reputation and mitigate crisis in business and/or public sector
- Know how to differentiate between issues and crisis management and how to identify warning signals
- Learn how to create a functional issues and crisis management process/framework for your organization and implement it effectively
- Understand the dynamics of crisis management from a media response and strategic communications perspective
- Learn how to ethically and sustainably de-escalate issues and crisis in the modern digital communication world.
- Avoid the most common mistakes in issues and crisis management
- Build crisis management resilience for your brand or business by learning from case studies and best practises
- Knowledge of and Ability to adapt best practices in crisis communication to your brand, organizational or institutional context.
UK-accredited Strategic Communications Course
Course Objectives
- Troubleshoot and help resolve business and organizational problems through communication.
- Manage complex stakeholder relationship effectively.
- Ethically influence audiences and stakeholders in fulfilment of mission.
- Build and implement a shared vision for your business or organization agenda.
- Become more effective in business or organizational leadership.
- Understand how to differentiate your brand or business
- Understand the intrinsic value of your brand and reputation and know how to protect it.
PUBLIC SECTOR, POLICY AND POLITICAL COMMUNICATION
COURSE
Course Objectives
- Apply the principles of effective public sector, policy, and political communication in a modern digital and social media active population.
- Understand how the media and social media landscape is changing and why the public sector needs to communicate and engage differently.
- Drive policy compliance through effective and audience-centric communications.
- Communicate effectively with a diverse and complex audience.
- Transparently drive policy, political or public sector outcomes through effective and ethical communications.
- Proactively and effectively manage social media and communication exposure.
SA&A CPDSO-ACCREDITED BRAND STRATEGY & MARKETING COMMUNICATIONS COURSE
Course Objectives
- Understanding of the Fundamentals of Brand Strategy development and implementation
- Ability to proactively nurture the Brand and protect reputation through purposeful and proactive communication
- Understand the connection between Brand Strategy and Marketing Communications and how to leverage on it in fulfilment of your mission
- Successfully integrate long-term Brand Strategy with short-term Marketing Communication with measurable results
- Enable the development of an effective Brand Strategy that improves market presence, visibility and positioning
- Knowledge of strategic Marketing Communications concepts, principles and how to apply to own context
- Understand how to generate content for all stages of the marketing cycle
- Ability to apply Marketing Communications principles to generate high quality leads for the business
- Knowledge of best practises in Brand Management and Communications
- Practical knowledge of how to quantify/measure the impact of your Brand Strategy and Marketing Communications.
