Communication

SA&A CPDSO-Accredited Strategic Communications Course

1693124583662
Sola Abulu
Last Update November 5, 2024
3 already enrolled

About This Course

Please note that access to this course is limited to six weeks only. Please try to complete all modules before then. Contact us at training@solaabuluassociates.com for any questions or send us a message via this platform. Thank you

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Welcome to the Sola Abulu & Associates (SA&A) Strategic Communications Course. This course is designed for leaders, professionals, practitioners with a responsibility for managing internal or external communications for a business, brand, organization, institution or entity.

By the end of this course, participants will learn how to:

  • Create an impactful Communications Strategy & Plan – Using the Strategic Communications Framework
  • Manage Internal & External Communication Effectively
  • Manage Reputation through Strategic Communication
  • Develop impactful messaging that delivers tangible results
  • Drive and enable Leadership Communications
  • Learn how to quantify communications Impact and set SMART targets tied to business or strategic outcome (KPIs, metrics, impact and outcomes)
  • Apply communications principles and best practices to enable delivery of their business or strategic objectives

Curriculum

7 Lessons

Module 1: Using the Strategic Communications Framework

In this module, Sola Abulu introduces the Strategic Communications Framework. Creating an impactful Communications Strategy & Plan
Module 1 Part One: Introduction to the Strategic Communications Framework47:51
Module 1 Part Two: Introduction to the Strategic Communications Framework22:39
Module 1 Quiz

Module 2: Managing Internal & External Communication Effectively

Module 2 focuses on Internal Communications. The learning objective of this module is to equip the learner with the basic concepts and building blocks for establishing an internal communications framework for an organization.

Module 3: Managing Reputation through Strategic Communication

This module focuses on the fundamentals of managing reputation through strategic communication. i..e strategic communication focused primarily on an external audiences and stakeholder groups.

Module 4: Practical Application: Developing Messaging that is Impactful and delivers tangible results

4th Module: In this video, Sola Abulu goes through the 4th module of the Strategic Communications Course. Focused on how to craft effective messaging for internal or external communications

Module 5: Enabling Leadership Communications

In this module, Sola Abulu focuses on leadership communications and illustrates why this is an important part of strategic communications in any context. The leader sets the tone for performance and culture in any organisation, institution, business, or political context. An important part of strategic communication is enabling effective leadership communications and working to help leaders develop their own voice and amplify their communications to internal and external audiences and stakeholders

Module 6: Learning how to quantify Communications Impact (KPIs, metrics, impact and outcomes)

Module 6 of the course: In this video, Sola talks through ways in which you can measure the impact of strategic communications, come up with measurements and identify key performance indicators.

Your Instructors

1693124583662

Sola Abulu

Principal Consultant

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3 Students

Sola Abulu Associates (SA&A) is a strategic communications consultancy specializing in public affairs, crisis communications and reputation management. We operate in the intersection of politics, business and media. We advise on reputation and media management, campaigns, public affairs and complex communication challenges.

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₦250,000

Level
Intermediate
Lectures
7 lectures
Subject
Communication
Enrollment validity: 42 days
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