About This Course
Please note that access to this course is limited to six weeks only. Please try to complete all modules before then. Contact us at training@solaabuluassociates.com for any questions or send us a message via this platform. Thank you
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Course Aim: This course aims to enable public sector leaders, professionals, and influencers to understand how to communicate effectively in a world where access to diverse content and voices is unprecedented; and distrust of institutions and political actors is significantly high.
Course Objectives:
Participation in this course will provide you with the knowledge to:
- Apply the principles of effective public sector, policy, and political communication in a modern digital and social media active population.
- Understand how the media and social media landscape is changing and why the public sector needs to communicate and engage differently.
- Drive policy compliance through effective and audience-centric communications.
- Communicate effectively with a diverse and complex audience.
- Transparently drive policy, political or public sector outcomes through effective and ethical communications.
- Proactively and effectively manage social media and communication exposure.
Learning Objectives
Target Audience
- Anyone with responsibility for leadership, organization, communication or relationship management in politics, the public sector, policy institutions and agencies etc (This includes sector and institutional leaders, public office holders, communication practitioners, spokespersons, and consultants)
Curriculum
Introduction to Public Sector Communications
Basic Concepts01:05:51
Basic Concepts (2)1:03:08
Module 1 Quiz
Introduction to Policy Communications (Concepts & Principles)
Introduction to Political Communications
Best Practise and performance measurement
Your Instructors
Sola Abulu
Principal Consultant
Sola Abulu Associates (SA&A) is a strategic communications consultancy specializing in public affairs, crisis communications and reputation management. We operate in the intersection of politics, business and media. We advise on reputation and media management, campaigns, public affairs and complex communication challenges.
