About This Course
Please note that access to this course is limited to six weeks only. Please try to complete all modules before then. Contact us at training@solaabuluassociates.com for any questions or send us a message via this platform. Thank you
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Course Aim: This course provides practical knowledge and skills to effectively build, grow a brand as an asset that enables the organization or entity to reap the full benefits of the brand equity.
Course Objectives:
Participation in this course will provide you with the knowledge to:
- Build and nurture your brand effectively.
- Leverage fully on your brand attributes.
- Use your brand as a competitive advantage and positive differentiator.
- Understand the importance of brand management.
- Know how to develop and implement an effective brand strategy with measurable business improvement results.
- Increase brand value and enhance its income generating power.
- Set agenda-relevant performance targets for your brand.
Learning Objectives
Target Audience
- Anyone with interest or responsibility for building a corporate, personal, or institutional brand or leveraging on brand equity to achieve a business or strategic objective.
Curriculum
Module 1: Introduction to Brand Strategy Framework
Module 1 – Part One00:41:29
Module 1 – Part Two00:45:09
Module 1 – Part Three00:30:18
Brand Strategy Quiz
Module 2: Introduction to Marketing Communications
Module 3: Delivering an integrated Brand and Marketing Communications Strategy
Module 4: Best Practices and Performance Measurement
Your Instructors
Sola Abulu
Principal Consultant
Sola Abulu Associates (SA&A) is a strategic communications consultancy specializing in public affairs, crisis communications and reputation management. We operate in the intersection of politics, business and media. We advise on reputation and media management, campaigns, public affairs and complex communication challenges.
